If you want to improve your customer experience, then you must first understand your customers. With Salesforce CRM, you can do just that. The customer service features present in this software are par excellent. They’ll help you understand your customers better and help you provide seamless customer service. Businesses collect customer information for several reasons. But it is also essential to keep all of that data organized. Every collected data, such as names, contact numbers, addresses, and much more, should be organized appropriately.