Sales Force Automation (SFA) is a process that uses software to automate various repetitive and administrative aspects of the sales process. These tasks, such as data entry, logging customer interactions, and scheduling follow-ups, often eat up a sales rep’s valuable time. SFA frees up that time, allowing sales reps to focus more on making sales. As technology continues to evolve, automation will offer even more ways to enhance field sales. FMCG companies that embrace automation are setting themselves up for success in a competitive market, while those that ignore it risk falling behind. If y